TechKrishi – Connecting Farmers with Online Marketing
Digital Empowerment Foundation and ENGO, in collaboration with MarketMirchi, are announcing an open call for applications for a capacity-building workshop- ‘TechKrishi-Connecting Farmers with Online Marketing’.
The session is aimed at individuals from the agricultural sector, including farmers, Farmer Producer Organizations (FPOs), and more.
The challenges within the Indian agricultural marketing system have been multifaceted, encompassing issues like insufficient market infrastructure, information gaps, intermediary roles of middlemen, exploitative practices of moneylenders, and volatile price dynamics. As a consequence of these shortcomings, the farmers often find themselves deprived of receiving just compensation for their products.
The landscape of marketing, in light of technological advancements, has undergone a substantial transformation. Various companies are now moving towards online marketing due to its manifold advantages, which encompass savings in both costs and time, enhanced affordability, and remarkable flexibility. However, within the agricultural domain, a considerable number of farmers remain unacquainted with the realm of online marketing.
The introduction of online marketing within the agricultural sector represents an innovative stride facilitated by the government. It offers a novel approach to conducting transactions in a digital realm, thereby bypassing the involvement of intermediaries. Through adequate training and guidance, any farmer can leverage these digital avenues to directly vend their products. Platforms such as MarketMirchi can provide an array of options, enabling farmers to establish a direct link with buyers and market their products effectively.
A transformative platform, such as MarketMirchi is committed to providing Rural Beneficiaries across India with invaluable market linkage opportunities for their diverse range of products.
With TechKrishi, we aim to provide rural communities with the necessary resources to thrive in the current market environment and bridge the gap between agricultural producers and consumers, thus fostering growth and prosperity. This session will provide comprehensive training to participants, including those who play a pivotal role in driving positive change within their communities.
By leveraging Digital Empowerment Foundation and MarketMirchi’s expertise and resources, beneficiaries can expect enhanced access to markets, increased profitability, and a chance to sell their products directly to buyers using the MarketMirchi Platform. The collaboration with various stakeholders ensures that participants gain valuable insights into effective market strategies, digital tools, and sustainable business practices.
